Organic, in the same way a plant grows, from planting a seed (the idea) in good soil (technology) be it in the field or a pot-plant (web), for the realisation of the fruit or flower (goals), the plant needs to be nourished, sometimes pruned.

It might sound tedious, but if you truly want a web based project to ‘grow’, you have to be involved from the beginning till the very end (if that is the intended goal) and every other step, through and through.

The web is changing from being a ‘notice board’ to something that people, literally ‘do stuff with’. They do not only interact with the website, but they interact with the people that built it, the other people that visit it, influenced by what other sites do and their expectations, and thus an ecosystem evolves into place, an environment.

Almost all web interfaces are designed to be used by humans, creating an environment that is usable is not enough, it has to be intuitive.

Grow is a collection of projects that aim to achieve that, we will not claim that we have achieved this, but we intend to grow in that direction.